What is the difference between on-page and off-page SEO

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On-page SEO and off-page SEO are two crucial components of search engine optimization, each focusing on different aspects of your website’s performance in search engines.

On-page SEO refers to the factors you can control on your own website. This includes content elements like the quality and originality of the content, keyword optimization, headers, meta tags, images, and the overall user experience. It also encompasses technical aspects such as site speed, mobile responsiveness, and internal linking structure. Essentially, on-page SEO focuses on optimizing elements within your website that will make it more attractive to search engines.

Off-page SEO involves external factors that influence your site’s reputation and authority by improving the perception of a site’s popularity, relevance, trustworthiness, and authority. This primarily involves building backlinks, which are links from other reputable websites to your website. Other off-page SEO tactics can include social media marketing, guest blogging, and mentioned brands or features in popular media.

Both on-page and off-page SEO are essential for improving your website’s visibility and ranking in search engines, but they focus on different elements of your website’s ecosystem.